THE ISHU 'PRIVACY SCARF' / SAIF SIDDIQUI

// The two-toned geometric-patterned "privacy scarf," invented by 28-year-old entrepreneur Saif Siddiqui, is made up of special light-reflecting crystals that bounces back a flash at the offending camera, rendering pictures dark, grainy, and useless. (It also works with video camera lights.) 

The young creator was quoted as saying the point of his product is to make people more aware of the importance of privacy and allow us to be better in control of it. In the meantime, it's a great solution for stars who don't want to interact with the public

It’s no surprise that high-profile, constantly papped people are drawn to these scarves, but regular folks are buying them up, too. In a world where nearly everything seems to end up on social media, with or without one’s permission, it's nice to have the option to not accidentally be in somebody's selfie. While most of us don't spend our travels trying to avoid TMZ photographers camped out at LAX, there seems to be a growing interest in privacy and the internet, or at least in controlling one's own literal image. //