In a simple but powerful gesture, Lacoste replaced it's iconic crocodile logo with a line of emblems featuring 10 of the most threatened species in the world. Each polo shirt, rendered in white, is produced in a limited number of copies corresponding to the remaining population size of the respective species in the wild.
Featured animals are: Those animals consist of the Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger, and the Anegada ground iguana.
Featured animals are: Those animals consist of the Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger, and the Anegada ground iguana.
// SOS ensures the long-term survival of threatened species, their habitat and the people who depends on them. SOS - Save Our Species channels funds from donors to existing frontline conservation actors working to protect from extinction some of the world's most threatened species of plants and animals. //
[Sources: NotCot; Lacoste; SaveOurSpecies; HighSnobiety ]
