COURSEAIR
SKATE BREAK / ZENGA BROS
ALLURE AND IMPACT OF A COLOR
Tracing back through time, pink's journey unveils a fascinating narrative. It plays a significant role in shaping cultural norms and societal expectations, particularly concerning gender. Initially perceived as a symbol of masculinity in Western cultures, it gradually transitioned to symbolize femininity by the mid-20th century. Contemporary movements challenge these stereotypes, advocating for pink's inclusivity and versatility in self-expression.
Pink's influence extends far beyond its aesthetic appeal. In the realm of art and design, pink serves as a powerful tool for communication and expression. Artists and designers harness its vibrancy and versatility to convey myriad emotions and themes, ranging from innocence and romance to boldness and rebellion. From iconic artworks to modern-day fashion statements, pink continues to captivate audiences with its visual impact. As we look ahead, the future of pink appears promising and dynamic. With evolving cultural attitudes and societal norms, pink's significance is poised to transcend boundaries and inspire diversity in innovative ways.
WISDOM AND DOUBT / JUHANI PALLASMAA
The theme of this year's Helsinki Design Week is Wisdom. To do this subject honor, HDW's team decided to make sure that the attendants come to the event charged and updated - they are gifting their audience a series of columns that tackle the subject of wisdom written by selected thinkers, designers and creatives that will be published during the following nine months before the event starts.
The first column in the series comes from Juhani Pallasmaa - Finnish architect, professor emeritus and writer:
//Wisdom is not identical with intelligence or knowledge. It is a hidden mode of creative vision, arising from certain outsideness and distance, combined with an empathic identification with the situation. While knowledge aims at certainty, wisdom is grounded on the acceptance of doubt, uncertainty and the possibility of failure. Wisdom is not necessarily a result of specific education; a fisherman, hunter, farmer or a traditional craftsman can possess remarkable wisdom in his/her work. Knowledge and skills are facts, whereas wisdom calls for relatedness and a distinct humanistic and life supporting perspective. In the post-industrial cultures, broken into countless specializations, we are especially in need of the unifying visions of wisdom. Yet, in our current quasi-rational culture of persuation, insistance and manipulation, wisdom is a disappearing quality.
A wise person keeps him/herself outside of the center of action, as wisdom arises from internalizing and grasping simultaneously large entities and the merging of peripheral and focused attentions. The technologized societies are split into countless domains of expertise, individuals who are assumed to know and master a specific area of knowledge or activity. However, expertise is a focused capacity, whereas wisdom arises from an unfocused and comprehensive understanding. Expertise is valid only within its limited and constrained area, whereas wisdom is the capacity of grasping complex entities, often consisting of conflicting aspects, requirements or dimensions. Most of the seminal societal tasks, such as political decision making, planning and architecture characteristically consist of conflicting realities, intentions and interests. Situations in real cultural and societal activities merge numerous dimensions of reality and, consequently, they cannot be resolved with intellect, reason and logic. In his inaugural lecture as Member of the Academy of Finland in 1955, Alvar Aalto pointed out the irreconcilable inner structure of design tasks: ”In every case one must achieve the simultaneous solution of opposites. Nearly every design task involves tens, often hundreds, sometimes thousands of different contradictory elements, which are forced into a functional harmony only by man’s will. This harmony cannot be achieved by any other means than those of art”.[1] Aalto´s statement could well terminate in the word , ”… wisdom”.
Joseph Brodsky is critical of our culture of expertise : ”In the business of writing what one accumulates is not expertise but uncertainties”[3]. In the poet’s view, even master craftsmen are engaged in uncertainties rather than expertise. Wisdom acknowledges evolution, processes and change, and contains a temporal judgement that fuses the time perspective in its judgement.
Knowledge and skills can be taught, studied and learned, but wisdom grows and matures by itself through lived experience. Wisdom is contextual; the wise individual sees the phenomenon in its total context and dynamics. In traditional societies wisdom relied on mythical and symbolic knowledge and magic, while in our self-claimed age of reason, it is an exceptional human gift. It is not a conceptualized and structured mental construction; it is a natural ability to sense the essences and interactions of things.
Wisdom is usually related with age, as only rich experiences of authentic life and culture can prepare a person or group for the required diffuse attention and judgement. The common view suggests that responsible decisions in demanding situations call for intelligence, but emotive and empathic capacities are more essential. Choices of wisdom are usually based on emotive, not rational certainties. Mark Johnson, another philosopher, claims: ”Emotions are not second-rate cognitions; rather they are affective patterns of our encounter with our world, by which we take the meaning of things at a primordial level [… ] Emotions are a fundamental part of human meaning”. [4] Wisdom fuses knowledge and emotion, intelligence and memory, reason and vision, certainty and doubt. It also calls for imagination, and, in fact, it is fundamentally an imaginative skill. But wisdom has also an ethical component, as there is no wisdom without ethical judgement and responsibility. Wisdom is an existential gift, and it is undoubtedly the highest of human qualities.//
[ Source: Helsinki Design Week ]
OCTOSPIDER / EXPOSURE ARCHITECTS
The architecture of one corporate canteen in Bangkok supports some concepts of quality "downtime" by giving its users a change of environment, connection with nature and by provoking movement.
JUST DO IT HQ AT THE CHURCH / NIKE
This church conversion project is the latest example of Nike's engagement in so called "brand urbanism", a growing trend of companies taking on urban development projects in exchange for exposure:
5 LESSONS / NORMAN FOSTER
[ Source: ArchDaily ]